21.April.—08.May. 2011
‘OP VOORRAAD’
Lloyd Hotel | Culturele Ambassade, Amsterdam
Every Thurs–Sun 4–8 pm, Easter weekend special 10 am–8 pm
‘OP VOORRAAD’ — the jewellery pop-up store in a hardware shop coat is a blessed concept initiated by the three Dutch designers Ineke Heerkens, Jantje Fleischhut and Jeannette Jansen since 2009.
This project is an unconventional display of contemporary jewellery design and shows work of around seventy renowned international designers. For this concept the designers produce multiples in an edition of five - still mostly handmade. The beautiful part of this store however, is that it shows the jewellery in what appears to be a hardware shop including its typical perforated walls, supermarket trolleys, price labels and products displayed in blister packaging. This intriguing combination succeeds in its aim to trigger the nerve of consumerism and provides a sparkling place where new jewellery design can both be admired and purchased. Strange and unexpected combinations like this provide a certain thrill and make you wonder why it’s still quite unique.
op-voorraad.com
‘OP VOORRAAD’
Lloyd Hotel | Culturele Ambassade, Amsterdam
Every Thurs–Sun 4–8 pm, Easter weekend special 10 am–8 pm
‘OP VOORRAAD’ — the jewellery pop-up store in a hardware shop coat is a blessed concept initiated by the three Dutch designers Ineke Heerkens, Jantje Fleischhut and Jeannette Jansen since 2009.
This project is an unconventional display of contemporary jewellery design and shows work of around seventy renowned international designers. For this concept the designers produce multiples in an edition of five - still mostly handmade. The beautiful part of this store however, is that it shows the jewellery in what appears to be a hardware shop including its typical perforated walls, supermarket trolleys, price labels and products displayed in blister packaging. This intriguing combination succeeds in its aim to trigger the nerve of consumerism and provides a sparkling place where new jewellery design can both be admired and purchased. Strange and unexpected combinations like this provide a certain thrill and make you wonder why it’s still quite unique.
op-voorraad.com
